BMP Branding & Website Launch

I’m going to give you a little peek inside my graphic designer brain since I officially launched my new website on Tuesday and couldn’t be more thrilled with the reactions I’ve received. Before (and even during) the time I was a photographer I was a graphic designer, so building websites is something I have done many times and I never expected that designing my own would put so much pressure on me. I knew that this brand I was creating would be a reflection of who I was as both a person and a photographer and the direction I wanted Brooke Magee Photography to go. I wanted my brand to have a contemporary flair to appeal to today’s brides, but also a timeless look because after all, that is my photography style.

I started with picking my brand colors. And boy, did I have colors galore. I chose a pallet and re-chose pallets over and over again. I was so indecisive I finally told myself that these shades of dusty pink and grey were my colors, locked in, I couldn’t change them, even though I wanted to several more times during the process, but I knew this was the only way I was ever going to get this project done.

Next came my logo and mark creation which I knew had to be timeless. Because my logo will often represent my photography before people see the photos themselves, I needed it to say what all my photos say: I’m timeless and flattering. The logo I settled on reflects who I want to be as a photographer, and my mark lightens the mood and adds a little fun to my brand because the last thing I want is stuffy.

My site itself took me many late nights and dedicated hours. It took time away from my family and even me locking myself in my bedroom and missing out on everything going on. It was a real labor of love for my business, and I had to work past feelings of wanting to give up and hire someone to do it. This may sound dramatic, but if you’ve ever had a project so near and dear to your heart, you know you put a lot of pressure on yourself to make every last detail perfect.

All the stress aside, I love my new brand. I love how it represents me and I love how it represents this place I’m at on my journey.